A seismic shift in the world economic landscape and hence changes in the world trade structure are underway. In particular, the US savings rate will increase, and the mainland will prop up domestic demand to absorb excess production capacity. As overall business in traditional markets is not expected to go back to pre-crisis levels soon, Hong Kong exporters are advised to foray into emerging markets, especially the mainland and other potential markets in the region. Thanks to the shift of economic focus to the Asian region and the critical mass establishing Hong Kong’s trading platform, Hong Kong’s role as a sourcing hub is expected to be sustainable. To further enhance its competitiveness, however, Hong Kong will have to build up credibility, expertise and its effectiveness as a marketing platform, especially sharpening the edges in sales and marketing, product design, quality assurance and supply chain management.