Despite short-term slackening growth, Poland, supported by a sizable consumer base of 38 million and generous EU funds, is poised to be the best performing European economy in 2009, painting a picture of hope for struggling Hong Kong exports. This report provides a wealth of up-to-date information about the latest consumer market developments in the country, in a bid to help Hong Kong exporters to seize the business opportunities there, while taking heed of potential challenges.