With a total population of only some 25 million inhabitants but an average per-capita GDP of US$57,000, the Nordic region presents a shining beacon of new opportunities for Hong Kong exporters, while the Nordic countries’ strong tradition of innovation in technology paints a bustling picture for Hong Kong to bring into fuller play its role as a technology marketplace. In particular, amid the trend of outsourcing and a predominance of small and medium-sized enterprises in the Nordic region, Hong Kong companies which have strong footholds in both manufacturing and trading on the Chinese mainland are good partners for Nordic companies. Aside from the auspicious outlook, this report examines the challenges that new-to-the-market companies may encounter when making their debut in the Nordic region, and strives to provide some practical recommendations.